This is a Guest Blog Post from the Entertainment Industries Council.
Entertainment Industries Council and RFC Media Partner to Make "STEM Cool After School"
Third Rock Radio will air onsite from U.S. News STEM Summit in June and on EIConline.org
The Entertainment Industries Council, Inc. (EIC) and RFC Media will add a unique blend of mainstream music and entertainment production to the science, engineering and technology exploration at the U.S. News and World Report STEM Summit in Dallas, Texas, later this month. RFC’s Third Rock radio is currently available on NASA.gov and will be featured on EIConline.org, SETforJOBS.org and other sites during the Summit June 27-29, 2012. EIC has developed Ready on the S.E.T. and…Action! a program that is tackling one of the nation’s largest challenges: reviving American interest in science, engineering and technology (S.E.T.), especially among youth.
“The entertainment industry is in a truly unique position. We have the power to reach millions of people each day. When you consider one accurate, compelling, story could encourage a massive number of students to pursue these career paths, which are exciting, innovative and imperative to our nation, it’s only logical to team with a group like Third Rock,” EIC President and CEO, Brian Dyak said about the partnership announcement.
“The delivery system for music and entertainment has permanently changed and it’s never going back. With streaming digital media now accessible anytime, anywhere, online or via smartphone, the playing field has leveled between traditional and New Media. The 4G crowd holds in the palm of their hands the direct connection to music they really want, with brand-focus, social media interaction and far fewer commercial interruptions,” said RFC Media founder Pat Fant.
Third Rock, which launched on NASA.gov in 2011
, is a blend of art and science with a forward leaning new rock/Indie/ alternative backbone. Live Music Explorers host the station, create a personal connection with the audience and talk about the new bands that they have selected to feature for their listeners. Third Rock’s mission is to “explore and discover new worlds of music” while helping to cultivate an interest in science, technology, engineering and math among younger Americans. NASA’s Third Rock is wrapping the cool new music around interesting news items about leading edge new technologies, amazing discoveries, a NASA innovation, or a short feature about a young woman who made the choice to excel in science and math and couldn’t be happier.
“Through the Ready on the S.E.T. and… Action! Initiative, EIC is helping science, engineering and technology experts to integrally collaborate with representatives from the entertainment and media field. Accordingly, Third Rock, is linking the youth population with NASA in a similarly inspiring fashion. Ultimately, this, and other collaborations will reposition these crucial issues and supplement an innovative approach to reach a wider audience nationwide,” Dyak went on to say.
“It’s no secret that the under 35 group has discovered a world of fresh new artists who are now lighting up the online space, but are virtually non-existent on terrestrial stations. The ‘new music discovery’ theme is powerful lure and it creates the coolest context ever for a brand to stand out and make noise in the marketplace. Our partnership with EIC will further create a more diverse media platform approach to reach greater audiences,” Fant continued.
About Entertainment Industries Council:
EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment industry to bring the power and influence of the industry to bear on communication about health and social issues. The organization is considered to be the chief pioneer of entertainment outreach and one of the premiere success stories in the field of entertainment education. EIC provides information resources for entertainment creators through innovative and time-proven services and methods of "encouraging the art of making a difference" from within the entertainment industry. EIC produces the simulcast national television special PRISM Awards Showcase which addresses accurate portrayals of prevention, treatment and recovery from drug, alcohol and tobacco use, and mental health concerns. The organization also produces the S.E.T Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology. EIC also addresses issues such as diabetes, ADHD, Post Traumatic Stress Disorder, foster care, women's health, firearm safety and injury prevention, sun safety and skin cancer prevention, human trafficking, terrorism and homeland security, eating disorders and obesity, seat belt use and traffic safety, and HIV/AIDS prevention. The organization has also launched an initiative to increase the public profile and interest in science, engineering and technology. EIC’s web site is www.eiconline.org
. The PRISM Awards web site is www.prismawards.com
About RFC Media:
Houston-based RFC Media
, LLC designs, produces and executes private label music and branding stations for business, streaming live online and across the mobile broadband networks. The firm brings a rich history of broadcast management, programming and media marketing to private enterprise in the development of on-demand media.